Retention
How to reactivate dormant customers
They still hold your pass. A short, measurable message often beats ads.
8 min readVuelvis
Dormant is not gone. If the pass is installed, you can refresh the message without hoping they open email.
Three-step playbook
- 1Segment by your quiet threshold (30–60 days)
- 2Push a dated offer with one clear benefit
- 3Measure redemptions and visits over the next two weeks
Frequently asked questions
- When is someone “dormant”?
- Café/bakery: ~30 days. Salon: one appointment cycle (e.g. 6–8 weeks). Match your natural frequency.
- How many campaigns a month?
- One serious reactivation a month is plenty. More trains people to ignore you.
- What offer works?
- Extra stamp, free add-on or small perk with an end date. Avoid permanent deep discounts.
